Downtown Birmingham — Birmingham skyline. (Nathan Watson / Bham Now)

A new luxury ground transportation experience is officially booking rides in the Magic City as of Monday, June 30. Operated by Birmingham-based Montgomery Entities, LAMP (Luxury Auto Management & Parking) is launching in tandem with Armour House to provide a new standard of executive car service to travelers, dinner guests and more.

Birmingham’s new luxury car service

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According to a press release from Montgomery Entities, LAMP—Birmingham’s new executive car service—will offer:

A “smooth, secure and stylish ride” in one of two fully loaded 2025 Yukon Denali XLs
White-glove chauffeur service
Seamless online booking and ride scheduling

“We created LAMP to deliver a level of comfort and personalized attention rarely seen in car services. Every detail is intentional: from polished service to seamless booking. We’re honored to bring this concept to Birmingham and raise the bar for what luxury travel looks like in our city.”
Karlito Mays, General Manager, LAMP

As part of its Birmingham debut, LAMP has launched in tandem with popular beef brasserie and raw bar Armour House. Located at 2309 1st Ave N, Armour House opened in November 2024 and has become a popular upscale dining experience for visitors in downtown Birmingham.

Armour House’s shared commitment to guest experience made the restaurant an ideal flagship venue to showcase LAMP’s service, which will offer guests a seamless luxury experience from arrival to departure.

Visit the website to learn more about LAMP and its services.