This couple saved thousands on a Mountain Brook home they love, using a modern real estate service

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Homepoint
Meet Mountain Brook’s newest homeowners. (Callie Morrison / Bham Now)

While I’m not in the stage of life yet to buy a home, I’m always wistfully driving through Birmingham neighborhoods, taking mental notes of my dream home.

But I’ve heard buying a home can be complicated and, well, costly. Fortunately, I just learned about a new way to house shop, and it uses technology to make things easier, quicker and more affordable.

The secret? Homepoint, a new kind of real estate platform designed for today’s homebuyers.

Meet Mark + Jill

Mark and Jill first came to Birmingham in 2019, where they lived for a short time while Jill finished up training at UAB.

Flash forward a few years, when Mark and Jill visited friends in Mountain Brook during Halloween and fell in love with the area.

“We saw the kids running around and having a blast playing in each other’s front yard before the parade started. It was incredible. We thought this was an amazing place for a kid to grow up.”

Mountain Brook neighborhoods are every nature lover’s dream—complete with green spaces, walking trails and native plants.

Mark and Jill’s favorite local spots? They love long walks on Jemison Trail, seeing what’s in bloom at the Birmingham Botanical Gardens and visiting the Birmingham Zoo.

Finding Homepoint

Homepoint
Mark and Jill loved the user-friendliness of Homepoint’s platform. (Callie Morrison / Bham Now)

After working with realtors and other homebuying options, Mark and Jill checked out Homepoint via a friend’s recommendation.

The first aspect that caught their attention was the lower price.

Fun fact: Homepoint charges a flat $5,000 fee no matter the price of the home. That’s thousands in savings that buyers can keep or use to make a more competitive offer!

The more Mark and Jill used Homepoint, the more benefits they found.

Homepoint is designed for how homebuyers want to search

Homepoint
You can easily schedule showings and make offers on Homepoint

Homepoint lets you control the process from start to finish, with help from real estate professionals when it matters most.

Key features include:

  • Self-scheduled tours with licensed showing agents for $50 per tour (fully refunded if you close through Homepoint!)
  • No pressure to buy. Whether you’re buying now or just exploring, Homepoint has no long-term contracts.
  • Support with offer terms + negotiations from a licensed agent when you’re ready.
  • Agent-managed closing process. Once your home is under contract, Homepoint seamlessly manages the entire closing process.

“You can plug in which houses you want to look at, and it’s very easy to schedule showings, inspections and put in offers.

When you’re looking at a lot of different houses and trying to find that perfect house, it makes the process very smooth and easy, much more so than going back and forth with realtors, inspectors and other folks involved in the process.”

Mark and Jill aren’t the only family with a Homepoint success story. Meet a family who sold their Huntsville home and saved money with Homepoint.

Buy or sell with Homepoint today!

Homepoint
Buy your dream home like Mark and Jill, or sell your home with Homepoint! (Callie Morrison / Bham Now)

When you use Homepoint, you still have an agent for the more difficult parts of the process—things like offer review and negotiations.

But the best part? Because Homepoint doesn’t take a percentage of the sale price, you get extra buying power.

With this model, Homepoint’s incentives are aligned with your goals.

Sellers typically pay for the buyer’s agent fee or commission (normally 2.5-3% of the home price). With Homepoint’s fee of $5,000 regardless of the price of your home, you can use the difference for closing costs savings or to make a better offer.

Mark and Jill used their extra money to put in a stronger offer and won their dream home!

“The number one reason you’d want to use Homepoint is because you’re going to save money. But besides that, your interests are more aligned with Homepoint.

You may decide that you want a less expensive house, or maybe you don’t decide to purchase—it’s less pressure, and it’s easier to get the house that you really want.”

Experience a simpler, more affordable way to real estate —learn more about Homepoint.

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Callie Morrison
Callie Morrison
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