Reviewed by: Pat Byington
Blue Cross and Blue Shield honored by USA Today for customer service
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Blue Cross and Blue Shield of Alabama (BCBSAL), with its 89 years of service to our state, was (deservingly) honored in USA Today’s list of America’s Best Customer Service providers.
Best Customer Service providers, according to USA Today

BCBSAL prides itself on its commitment to taking care of customers, and this USA Today list agrees!
Fun fact: This is the first time Blue Cross and Blue Shield Association has been recognized by USA Today.
“Our mission is to put our customers first, ensuring that every interaction is met with compassion, professionalism, and urgency. This recognition is a testament to the hard work and commitment of our employees who go above and beyond every day to serve our customers.”
Tim Vines, President and CEO, Blue Cross and Blue Shield of Alabama
According to USA Today, the “Best Customer Service providers” list is based on public data and a survey conducted by Plant A Insights Group.
Customers who took the survey shared their personal experiences and gave feedback to seven categories of customer service excellence:
- Friendliness + appreciation of customers
- Professional competence
- Customer service effectiveness
- Availability + accessibility
- Speed of solutions
- Solution-oriented approach
- Transparency + reliability
Join us in celebrating BCBSAL and its unrivaled service to Birmingham and Alabama!
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