Birmingham-based Regions Bank is not short on national recognitions (2025 Exceptional Workplace Award and #1 Top Regional Bank just to name a few).

To add to the list of accolades, the American Customer Satisfaction Index (ACSI®) named Regions number one in customer satisfaction among traditional banks in the 2025 Finance and Insurance Study.

Regions is #1 in customer satisfaction

cybersecurity, Regions — Regions prides itself on its customer satisfaction—and others agree! (Nathan Watson / Bham Now)

Reported on a scale of 0 to 100, scores from the ACSI® study are based on data from interviews with roughly 200,000 customers annually.

Regions received a score of 83!

The study also measures customer satisfaction with financial institutions in these areas:

Courtesy + helpfulness of associates
Quality + reliability of mobile app
Website satisfaction
Speed of financial transactions (in branch)
Variety of financial services available
Ease of adding or making changes to accounts

Ease of understanding information about accounts
Call center satisfaction
Number + location of ATMs
Competitiveness of interest rates
Number + location of branches

“Customer satisfaction is built into everything we do, and we are particularly proud of this top ACSI ranking because it is based directly on the voice of the customer.

Regions is focused on continuing to grow in our vibrant markets – places like Houston, Dallas, Atlanta and Nashville, as well as our strong core markets like Birmingham, Memphis, Mobile and more.

We’re deepening relationships with existing customers while showing people and businesses who have moved into our markets why it pays to bank with Regions. The latest ACSI results are a testament to our ability to effectively meet the banking needs of customers throughout the great markets we serve.”
John Turner, Chairman, President and CEO, Regions Bank

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