Reviewed by: Grace Howard
Rural retailer celebrates new location in Jasper—see grand opening details
Reading time: 2 minutes

Rural King is holding its grand opening on April 4th in Jasper, Alabama.
A little more than a year in the making, the 90,000 square-foot rural lifestyle retailer is located at the former Kmart on 300 US 78.
This will be Rural King’s sixth Alabama store.
Rural King creates 100+ jobs
“At Rural King, we believe in providing more than just great products—we are dedicated to offering exceptional customer service that makes every visit special. Whether you’re shopping for livestock supplies, pet care essentials, quality apparel, or tools, we’re here to support the rural lifestyle that so many of our customers cherish.”
Steve Barbarick, Rural King CEO
The family-owned store is expected to bring over 100 new jobs to the Walker County area.
Some of the retailers most notable brands include:
- Carhartt
- Blackstone
- Big Green Egg
- Ariat
- Under Armour
- Black Rifle Coffee Company
- Walnut Creek Foods
- Henry Rifles
Rural King in Jasper
- Location: 300 US 78
- Hours: Grand opening | Friday, April 4 through Sunday, April 6
- Facebook | Instagram
RK Rewards loyalty members will earn double points on qualifying purchases and can enter to win 100 $25 gift cards.
Are you excited to shop at Rural King in Jasper? Let us know @bhamnow.