Birmingham City FC jersey with Greater Birmingham Convention & Visitors Bureau logo. (Birmingham City FC)

Birmingham City FC has forged a new partnership with the Greater Birmingham Convention & Visitors Bureau (GBCVB).

The new commercial relationship with the Tom Brady-backed English football team began this past Saturday when the “Blues” donned the GBCVB logo on the back of their jersey during the Emirates FA Cup game against Newcastle.

“We are delighted to welcome the Greater Birmingham Convention & Visitors Bureau to the Blues alliance. We share more than a name. We both have bold ambitions and the desire to make a statement on the global stage. Through this partnership we can help each other achieve our goals.

Jeremy Dale, Interim CEO at Birmingham City FC

Attracting global audience to Birmingham, Alabama

Global interest in the Birmingham City has grown considerably over the past 18 months, with NFL legend Tom Brady joining the ownership group.

According to the Blues, the logo will remain on their kit until the end of the 2026-27 season.

“We are thrilled about this new partnership with Birmingham City FC, strengthening the bond with our friends across the Atlantic. This collaboration is an incredible opportunity to showcase Birmingham, Alabama, to an international audience, highlighting our vibrant culture, rich history, and world-class hospitality.”

John Oros, President and CEO of  the Greater Birmingham Convention & Visitors Bureau

Want to watch the Blues and their new logo? ESPN+ and Paramount+ have the rights to show several of Birmingham’s upcoming games.

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