Reviewed by: Nathan Watson
BJCC broke all attendance records in March
The Birmingham Jefferson Convention Complex (BJCC) drew more than 212,000 people in March shattering all previous attendance records.
“March broke records by every standard. Every part of our complex was highly utilized, from meeting rooms to Legacy Arena and Protective Stadium. Many days, we had multiple events taking place, and they obviously had enormous appeal for our community and state.”
Tad Snider, Executive Director and CEO, BJCC
BJCC hosted monster trucks + Broadway musicals
The BJCC held a total of 61 events in March ranging from concerts to monster trucks, motorcycles, a Broadway show and high school hoops.
Events included:
- Back-to-back concert evenings from Grammy-winning singer Zach Bryan
- Monster Jam and the AMA Supercross Championship
- Eight-day run of the award-winning musical Hadestown
- Alabama High School Athletic Association basketball tournament
- G League basketball, volleyball and spring shopping at Cottontails
According to the BJCC, the Zach Bryan concerts set records for revenue associated with a single artist engagement, while the Monster Truck and AMA Supercross Championship are the 3rd and fourth largest events ever held at Protective Stadium.
“Currently, 2024 is on pace to eclipse the record-setting year of 2023. It’s moving strong in terms of number of events, number of tickets sold to public events and utilization of BJCC facilities for convention, meeting and private events.”
Tad Snider, Executive Director and CEO, BJCC
More coming this Spring and Summer
What’s coming up in the next few months at the BJCC?
Check out these concerts, games and performances:
- Birmingham Legion FC and Birmingham Stallion home games at Protective Stadium
- Lionel Richie and Earth Wind and Fire
- Pretty Woman, Broadway Production
- Comedian Nate Bargatze
Want more? Check out this Bham Now article to learn more about these and other events coming soon to the BJCC.
Did you attend one of the BJCC events in March? What was your favorite? The Monster Jam? A Broadway play? Tell us your favorite by tagging us on social media at @bhamnow!
