Reviewed by: Nathan Watson
Birmingham Bowl lands iconic brand as title sponsor
ByPat Byington
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Reading time: 2 minutes
The 17th annual Birmingham Bowl has a new name: the 76® Birmingham Bowl.
Today, ESPN Events announced that Motiva—the company that makes the 76® brand—will be the title sponsor of the 2023 Birmingham Bowl college football game.The 76® Birmingham Bowl will be played at Protective Stadium for the third time on Saturday, December 23rd. Kickoff is set for 11:00AM and will be broadcast on ABC.
76® — an iconic logo
“76® has a long history of supporting collegiate and professional sports, and as one of America’s most iconic fuel brands, we’re thrilled to help drive passion for college football fans while contributing to the growth and development of the 76® brand in Birmingham and surrounding areas.”
~ Todd Jackson, operations director for Motiva’s 76® brand
76® is one of pop culture’s most familiar logos. For 50 years, 76® was the official fuel for NASCAR.
76® is currently the presenting sponsor of the 2023 PAC 12 Football Championship Game between the Oregon Ducks and Washington Huskies.
76® Birmingham tickets go on sale December 3rd
“We’re delighted about this new relationship with Motiva and we can’t wait to welcome fans to the 76® Birmingham Bowl in the Magic City in December.”
~ Mark Meadows, 76® Birmingham Bowl Executive Director
The teams are set to be chosen on Sunday, December 3rd. All seating at Protective Stadium is reserved and will go on sale to the public that same day at birminghambowl.com.
For more 76® Birmingham Bowl information, follow it on Facebook, Twitter, Instagram and LinkedIn.
