TicketSmarter Birmingham Bowl to play at Protective Stadium on December 28

TicketSmarter Birmingham Bowl
Cincinnati Bearcats winner of the 2020 TicketSmarter Birmingham Bowl. Photo via

Are you ready for some football! The 15th Annual TicketSmarter Birmingham Bowl is set to play at the Magic City’s new Protective Stadium on December 28th.

This year’s game will feature teams from the Southeastern Conference and the American Athletic Conference. Kickoff is set for Noon ET/11 a.m. CT and will air on ESPN.

“We are very excited to be celebrating the 15th TicketSmarter Birmingham Bowl at our brand-new venue,” said Mark Meadows, TicketSmarter Birmingham Bowl executive director. “We know that everyone attending the game will enjoy the premium seating options and other amenities that are available at Protective Stadium. We look forward to hosting our two teams and their fans in yet another competitive postseason football game in Birmingham.”

More Than a Game

The Birmingham Bowl is more than a game. A week-long event, the bowl game provides thousands of fans an opportunity to visit the Birmingham metro area during the holiday season. According to the Greater Birmingham Convention & Visitors Bureau, since the game’s inception in 2006, the TicketSmarter Birmingham Bowl has generated over $156 million in economic impact for the Birmingham community.

Birmingham Bowl
Texas Tech’s Mychealon Thomas and a child at Children’s of Alabama

There are festivities all week, including team visits to Children’s of Alabama (we will have to see about the status of COVID in 6 months of course) and the Birmingham Civil Rights Institute.  One of the biggest highlights will be the Fan Fest and Pep Rally the night before the game at Uptown.  Here is how that looked in January 1, 2020 with the Cincinnati Bearcats band.

Birmingham Bowl Pep Rally
Birmingham Bowl Pep Rally with the Cincinnati Bearcats in 2020. Video via Pat Byington for Bham Now

Tickets Info – the Local Scoop

Here is the local “scoop” on getting yourself tickets to this year’s game – which I may add will make a nice timely Christmas present . 

TicketSmarter Birmingham Bowl trophy. Photo via Pat Byington for Bham Now

Tickets for the 15th TicketSmarter Birmingham Bowl will go on sale to the public on September 1, 2021. 

BUT – and this is the “tip” – Go to today  and sign up to become eligible for a pre-sale ticket discount that begins on August 1, 2021.

Tickets available online will range in price from $75 Reserved Bench-Back Seating to $30 Reserved End Zone Bench Seating. A limited number of reserved seats will also be available online in the new Family Zone area with ticket packages available for $40 for a family of four to $60 for a family of six. For information on Club Seating, Chair-Back Seating, hospitality and branding opportunities, contact Mark Meadows at

December 28th

TicketSmarter Birmingham Bowl
TicketSmarter Birmingham Bow

Mark your calendars and prepare to roll out the red carpet Birmingham – the TicketSmarter Birmingham Bowl is coming December 28th at Protective Stadium. See you there.

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Pat Byington
Pat Byington

Longtime conservationist. Former Executive Director at the Alabama Environmental Council and Wild South. Publisher of the Bama Environmental News for more than 18 years. Career highlights include playing an active role in the creation of Alabama's Forever Wild program, Little River Canyon National Preserve, Dugger Mountain Wilderness, preservation of special places throughout the East through the Wilderness Society and the strengthening (making more stringent) the state of Alabama's cancer risk and mercury standards.

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