Score 20% off designer jewelry during the Diamonds Direct Winter Showcase in Birmingham, Nov. 22-24

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The holiday season is rolling into Diamonds Direct during their Winter Designer showcase happening November 22-24 in Cahaba Village. Save 20% on some of the nations top designers and the seasons sweetest sparkles. Find all the details here.

Why Diamonds Direct? ✨

You can find this necklace at the Winter Showcase happening all weekend Nov. 22-24 at Diamonds Direct. Photo by Hannah Chambley for Bham Now

For 60 years, Diamonds Direct stores all over the Southeast have been revolutionizing the diamond buying process. Located in Mountain Brook’s Cahaba Village Plaza off Highway 280, our local store is staffed with diamond experts ready to walk you through any diamond or jewelry purchase.

They’ve set the highest standard of quality, excellence, value and education for their customers, and they make the often intimidating experience of diamond buying feel personal and effortless.

That’s why we look forward to their seasonal showcases throughout the year! It’s the perfect chance to check out their top designers and get amazing deals—plus it’s also really fun.

See this Season’s Sparkles + Savings at the Diamonds Direct Winter Showcase 💍

Find sparkling gifts and more at the Diamonds Direct Winter Showcase. Photo by Hannah Chambley for Bham Now

Kicking off the weekend of savings is a cocktail hour at the showroom on Friday, November 22. Located in the Diamonds Direct showroom from 5:30-7:30PM, there will be live music from Derek Sellers, hors d’oeuvres from Seasons 52 and A LOT of sparkle to see.

The party will continue Saturday, November 23, with live music from 5:30-7:30PM. But don’t fret if you can’t make the cocktail hours—you can browse all of the amazing deals and designers all weekend long. Their weekend Winter Showcase hours are:

  • Friday, Nov. 22 — 10AM-8PM
  • Saturday, Nov. 23 — 10AM-8PM
  • Sunday Nov. 24 — 12-6PM

Get a Sneak Peak of the Featured Designers + Check Out a Few Pieces You’ll Find at the Winter Showcase 💎🌲

At the Holiday Designer Trunk Show, you’ll see everything from classic engagement rings and wedding bands to trendy gemstone and pearl jewelry. Here are a few of our favorite pieces you’ll find at the event:

The selection of designers is diverse, too. The featured designers you can expect to see at the showcase are:

See You at the Showcase! ❄️

Don’t miss your chance to get your special someone the perfect gift with 20% off. *Does not include price protected lines and certified diamonds, and can not be combined with other discounts.

Share this with someone who has their eye on a few jewels. 👀

And if you make it to the showcase, make sure to share your sparkles with us on social @BhamNow!

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