Earlier this year, after realizing that the dental needs of patients were not being met in downtown Birmingham, Dr. Robin Pruitt finding this unacceptable, decided to open up a second office, Magic City Dentistry, on 1st Avenue North between 20th and 21st Street next to the Atomic Lounge. And, this is anything but your typical dentist office!
Nearly 25 years of experience
A dentist, doctor, and surgeon, Dr. Pruitt has been practicing dentistry for nearly 25 years at his practice, Vestavia Family Dentistry & Facial Aesthetics.
“I went to undergraduate and dental school at UAB. Immediately after I graduated, I purchased an existing practice from Dr. Joe Schilleci. He was going to stay with me for 7 months, but he stayed a little bit longer, about 19 years,” said Dr. Pruitt with a chuckle.
As owner of Magic City Dentistry, Dr. Pruitt wanted to establish a new dental office downtown that was anything but ordinary. He wanted patients to begin to actually like going to the dentist. He wanted his patients to “EXPERIENCE SOMETHING DIFFERENT”
“Your average dental office does what I call your basic “bread and butter” dentistry – your fillings, crowns and cleanings,” stated Pruitt. “When it comes to having teeth surgically removed, sedating patients, root canals, implants surgically placed, gum work and major cosmetic dentistry, most dentists refer that out. Most doctors haven’t received the advanced training in dental school needed to proficiently perform these complex procedures.
What I realized a long time ago is that if you are good at what you do and your patients like you, then they want to stay with you. They don’t want to bounce around and be sent to multiple different doctors. I also learned that in general, no one likes going to the dentist. It’s not a massage day. It’s not a mani-pedi. It’s not a day at the hair salon. So understanding this principle and making the visit to the dentist as enjoyable as possible is what my offices strive for each day as our number one priority.”
A Broad Practice
Over the years, Dr. Pruitt broadened his practice learning, training and techniques especially with all of the things they didn’t teach in dental school like taking wisdom teeth out, learning how to sedate patients, training to become an expert in implantology (implant placement), and with cosmetic dentistry and facial aesthetics such as Botox and dermal fillers.
“We have patients everyday of the week, male and female, who are in for their regular cleanings and then they stay for a few extra minutes to do Botox,” added Pruitt. “We do a little bit more than just regular dentistry in both my offices. Downtown at Magic City Dentistry and in Vestavia Hills, we do cosmetic dentistry, implant placement, sedation, Zoom whitening, veneers and all types of oral surgery including wisdom teeth. Patients are constantly asking us to change their smile with cosmetic dentistry and Dr. Sollenberger and I do a beautiful job at that”
Passing down love of dentistry to his children
What makes Magic City Dentistry and Dr. Pruitt’s practice in Vestavia special is his love of dentistry. His own personal example has led two of his three sons to choose dentistry for their career.
“I have three sons, 19, 21 and 23 years old. All my sons know, I love what I do career-wise, and never have I said you have got to do this as your profession. But my oldest son Carson is in his 2nd year of dental school. My middle son Chance who is a senior at Auburn, is in the process of interviewing at different dental schools, and hopefully he will be starting dental school in the Fall. My youngest son Cam, who is 19, is starting off as a sophomore at Auburn in business and engineering, but who knows if he’ll end up in dentistry. As my wife says, they all act just like you Robin! I’m not sure if she means that as a compliment. Ha Ha!”
“They see their dad loves to do what he does. I don’t come home and complain about my work. I enjoy seeing the patients, I enjoy making a difference in another individuals life, I enjoy my interactions with people everyday and I love wearing a lot of hats everyday.”
More than Dentistry
Along with his two dental offices, Dr. Pruitt provides consulting to multiple different Dental offices across the state and owns a dental assistant school that trains about 100 dental assistants a year.
He is a big supporter of the UAB School of Dentistry. He lectures as a volunteer during the school year, and annually hosts along with his wife Kelly, a reception for the school’s Dean, faculty and students at his home. He also regularly travels to Guatemala, to perform much needed dental work and provides oral surgery advanced training to Guatemalan dentists in that country’s impoverished communities.
Magic City Dentistry, a Special Vibe
Dr. Pruitt is especially proud of his Magic City Dentistry office. Built to fit the vibe and feel of the downtown Birmingham scene. The place, with its urbane design, loft appearance and exposed brick walls, looks more like an art gallery than a dental office. In fact, two open house-like events have already been held since July exhibiting the works of local artists John Lytle Wilson and Paul Cordes Wilm.
Most importantly, Magic City Dentistry offers much needed affordable dental services, in the downtown area.
Pruitt summed the new office up best, “We Made it FUN!”
That seems to be the secret of Dr. Pruitt’s success. Having fun, loving what you do and making a difference in other people’s lives.