Rebel against Black Friday madness – Patagonia 100% for the Planet
Black Friday. The kickoff of the holiday retail season. It can be madness.
At storefronts across America, people literally wait outside in long lines for hours to rush into retail stores immediately when the establishment opens at daybreak to purchase the latest electronic game or the hottest trendy toy. These type of events are often called “Doorbuster” sales.
In lieu of all the Black Friday madness, yesterday, Patagonia, one of the most successful and popular outdoor sustainable clothing companies in the U.S. announced its own special kind of Black Friday “Doorbuster” sale.