Tag: Heidi Elnora Atelier

6 places to stop at on Morris Avenue, including The Essential in Founders Station

Read Time 3 Minutes

The Essential staff is cooking up some special treats! Photo by Jacob Blankenship for Bham Now

The Essential just had their soft opening this month for their new home within Founders Station. From restaurants to retail row, let’s take a look at the places to see and things to do on Morris Avenue.  Continue reading “6 places to stop at on Morris Avenue, including The Essential in Founders Station”

Could Morris Avenue be the Birmingham Retail Row? Check out Honeycreeper Chocolate, basic. and Heidi Elnora Atelier.

Read Time 4 Minutes

Birmingham, Alabama. Morris Avenue revitalization. Honeycreeper Chocolate and basic. dual storefront. Birmingham retail row
Courtney Pigford of Honeycreeper Chocolate and Lacey Woodroof of basic. in front of their future Morris Avenue storefront. Photo via @abasicshop on Instagram

Visit Morris Avenue and you cannot help but notice the construction going full steam ahead on the 60,000-square-foot Founders Station. But there is a quieter transformation afoot. The Birmingham entrepreneurs behind Honeycreeper Chocolate and basic. have announced their dual storefront, opening this summer on the storied cobblestone street. They are leasing the space from Heidi Elnora, a local bridal designer whose boutique is next door. Could Morris Avenue become the Birmingham Retail Row?

Continue reading “Could Morris Avenue be the Birmingham Retail Row? Check out Honeycreeper Chocolate, basic. and Heidi Elnora Atelier.”