Visit Morris Avenue and you cannot help but notice the construction going full steam ahead on the 60,000-square-foot Founders Station. But there is a quieter transformation afoot. The Birmingham entrepreneurs behind Honeycreeper Chocolate and basic. have announced their dual storefront, opening this summer on the storied cobblestone street. They are leasing the space from Heidi Elnora, a local bridal designer whose boutique is next door. Could Morris Avenue become the Birmingham Retail Row?