Web Data Analyst

Website Blue Cross & Blue Shield of Alabama

To apply for this job please visit www.bcbsal.jobs.

BASIC FUNCTIONS:

The Web Data Analyst is part of the Blue Cross and Blue Shield of Alabama Marketing division and is responsible for analyzing, tracking, and reporting website behavior to enhance our customers’ online experience and measure success for digital initiatives. The Web Data Analyst will provide insight on how to optimize website design, content, campaigns, sales funnels and overall customer experience. This position will work with internal departments and external partners to strategize, define, develop, and deliver website reporting and analysis that provides decision-makers with the information they need to maximize digital strategy efforts.

QUALIFICATIONS:

  • Bachelor’s Degree in Marketing, Business, Statistics, Mathematics or related field
  • 5 years of analytics experience in a related field in support of enterprise level projects
  • Experience understanding and analyzing complex issues, problems and opportunities; interpreting results; and making recommendations as to solutions or new business opportunities
  • Experience utilizing and implementing enterprise level web analytics solutions such as CoreMetrics, Google Analytics, IBM NetInsight, Adobe SiteCatalyst or WebTrends
  • Strong interpersonal and communication (written and oral) skills
  • Experience communicating and delivering complex analytical concepts to stakeholders and upper level management
  • Proficient understanding of HTML, JavaScript, DOM, SQL and tagging methodologies
  • Experience building visual reports in Microsoft Office Suite and/or Tableau
  • Experience building productive team relationships, negotiating and working effectively on cross-functional teams
  • Experience delivering strong organizational and work planning skills.
  • Experience achieving results and meeting goals
  • Experience making decisions and recommendations in a fast-paced, deadline oriented environment
  • Web analytics certifications or documented participation with the Digital Advertising Alliance (DAA) or other web analytics workgroup preferred
  • Experience utilizing a tag management system such as Google Tag Manager, Adobe DTM, Ensighten and Tealium preferred
  • Experience managing relationships with our external agency partners, content marketing vendors, and other agencies/vendors where Blue Cross and Blue Shield of Alabama is a client preferred
  • Training with web usability, voice of customer solutions, A/B and multivariate testing preferred
  • Knowledge of the products and services offered by Blue Cross and Blue Shield of Alabama for our group, individual and senior markets preferred

To apply for this job please visit www.bcbsal.jobs.