Relationship Manager

Website United Way of Central Alabama

Position Summary:

Develop and implement strategy for growing campaign revenue, bringing in new accounts, growing existing key accounts and partner relationships, and creating opportunities for year-round engagement that align with both donor and United Way objectives.


  • Implements strategies and develops opportunities to engage with corporate accounts to nurture and advance relationships and grow revenue for United Way.
  • Responsible for the development of new accounts in targeted markets.
  • Acts as United Way representative at various community functions, donor engagement events, and divisional committees maintaining high visibility and continual relationship building.
  • Communicates United Way and partner agency efforts to individuals, corporations and community leaders through visits and public presentations.
  • Oversees the recruitment, preparation, and execution of training programs for fundraising volunteers.
  • Supervises and supports volunteer efforts in assigned annual campaign divisions.
  • Prepares required campaign reports and communicates campaign strategies with volunteers and companies.
  • Co-manages a seasonal sales team to carry out fundraising efforts within the community.
  • Performs duties and projects as assigned by the Directors of Annual Campaign.


Knowledge & Skills:

  • Experience in sales, community relationship development, and general knowledge of fundraising best practices.
  • Working knowledge of community, nonprofit organizations, and the social and economic structure of the community.
  • Willingness to continually grow and develop knowledge of local industries and corporate environments.
  • Eagerness to learn about and grow community knowledge of United Way and partner agencies.
  • Ability to grasp ideas and translate them into positive actions and results through problem solving skills.
  • Ability to organize and supervise fundraising efforts involving multiple volunteers, companies, and donors.
  • Ability to motivate self and others.
  • Strong professional verbal and written communication skills.
  • Must be able to demonstrate competency in word processing, excel and database management.



Bachelor’s degree


United Way or other fundraising organization, social service agency, or a background in sales or marketing.


Valid driver’s license, reliable transportation and proof of automobile insurance.

Working Conditions:

Normal office environment with some travel and occasional overtime required.

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