An Optometrist with a Passion for Sustainability

Dr. Tiffany Luke, a former graduate of UAB optometry school, has established her own practice in the heart of downtown.

Across from the Lyric Theatre, Luke will be opening “Do Good Eye Care” in the historic Pythian Building on March 6th.

There’s more than meets the eye with this practice though…

Do Good Eye Care has taken space at the Pythian Building on 18th Street North.
Picture from Google – Pythian Building – 310 18th St. North


There will always be benefits to new businesses opening up within North Birmingham.

Not only does it point towards our continuous growth, but the cultivation of a sustainable community downtown becomes more evident.

Do Good Eye Care

Local investors, as pointed out by the BBJ, see the opening of the practice as a move to cater to the growing residential population in the Loft District.

Don’t just pass over the name when considering using this firm though.

Dr. Luke will not only do good for your eyes, but the end point of her business is to be able to give back to those who are truly in need:

“See good, Look good, Do good.”

Details of giving back:

Each year, her practice will travel oversees to impoverished countries and provide eye exams.

At the same time, local contributions will be sought out as well.

“I’ve had this idea in my brain for about five years…

I wanted a concept where the ‘do good’ part was embedded into the company name, not just something we did apart from the practice.”

– Dr. Tiffany Luke told the BBJ

The practice will be open from 8 a.m. to 4 p.m., but will adjust to the demand for business professionals if they need to come in earlier or later.

Dr. Luke is more than open to the idea of other optometrists joining in on her mission to create better eye care, and a giving back culture.

Wade Cline
Wade Cline

Marketing Producer at Bham Now, Tech Junkie, Foodie, Bham Lover, Movie Snob, Wannabe Quantum Physicist. You can likely find me either at Trim Tab Brewing or O'henry's Coffee in Homewood.

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