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1st and 23rd is Dropping the ‘Steel’ and Transforming
Birmingham is known for its unique bars and restaurants. That means the creation of new products and experiences are necessary for those companies that have been around for quite some time.
After renovations, the bar Steel 1st and 23rd is dropping the “Steel” and transforming into a piano bar.
The competition along 1st Ave. North for customer attention is becoming difficult for those bars/hangouts that have been around for sometime.
 “When we first got here, you could throw a rock in any direction and hit no bars.
But now, we’re surrounded by bars and restaurants, so we’re going to step outside of the box and do something different.”
– James Finley, Owner 1st and 23rd, told al.com
To combat evolving times, a piano bar seemed to be the most practical move.
Details:
- Happy Hour 4 p.m. to 7 p.m.
- New paint
- New Furniture
- New Flooring
All of this points to a new theme that’s getting away from the club atmosphere the bar embodied in the past.
“We just wanted to give something back to the customers by giving it a different look and a different feel.”
– Finley