True40 will open 2nd Location in Vestavia

There is demand for studios specializing in health and wellness within Birmingham.

True40 LLC, upon many requests, will soon be a part of the healthy culture in Birmingham. I think they will fit in nicely.

Photo by Lexi Coon

Beginning January 31st, the workout studio will rest its 2nd location in Vestavia.

Originally based in Auburn, founder Allie Weingarten has always thought about expansion, but only truly considered when Birminghamians’ were calling for a local location.

“When designing the program, it was important to me that it be safe and possible for all ages and body types while still offering a full-body, intensive workout…”

– Weingarten, told the BBJ

Photo by True40

Following the consumers needs and wants makes for a wonderful business strategy, I’d say.


Details on True40:
  • “one-stop-shop for fitness needs…” – Allie
  • 26 Classes weekly
  • 5:30 a.m. to 6:45 p.m.

Classes situated at 9:30 a.m. and 4:45 p.m., childcare is offered.

  • Location – 3168 Heights Village, Birmingham, AL 35243

The program offers workouts such as barre, yoga, Pilates and more.


  • Marketing Producer at Bham Now, Tech Junkie, Foodie, Bham Lover, Movie Snob, Wannabe Quantum Physicist. You can likely find me either at Trim Tab Brewing or O'henry's Coffee in Homewood.